The challenge was to creatively keep the CFP brand relevant at all times, beyond just football season and to remind audiences of other events during game week!
AT&T PLAYOFF PLAYLIST LIVE!
Social media graphics announcing the artist lineup for the College Football Playoff's concert series and National Anthem during game week. These were shared with artists to post on their personal accounts promoting the event.
BILLBOARDS: NEW ORLEANS, LA
Billboards placed around Louisiana to promote the AT&T concert series.
SUPERBOWL 2020
COUNTDOWN GRAPHICS
Creating anticipation on social channels surrounding the National Championship game and college football season.
TROPHY TOUR
A series of graphics inspired by postcards the highlighted where the CFP trophy was making an appearance in the country throughout the college football season.
HOLIDAY WALLPAPERS
